Product Settings

Every inventory product in Profit Hawk has a set of configurable settings that control how demand is forecasted, when replenishment is triggered, and how supplier orders are calculated. You can edit these settings individually from the product detail view, or in bulk using the edit dialog or Excel import.

Accessing product settings

Click any product row on the Inventory > Products tab to open the product detail view. The product header at the top displays all configurable fields. Click any field to edit it inline.

You can also open the full product page by holding Ctrl (or Cmd on Mac) and clicking a product row. This opens the product in a new tab with more space for charts and tables.

Settings reference

Product name (nickname)

A human-readable name for the product. When you generate products, this is automatically set from your English-language listing title. You can change it to whatever makes sense for your team.

SKU

The primary SKU that identifies this product. Must be unique across all your products. This is used as the key when importing/exporting product settings via Excel.

Brand

The brand associated with this product. You can select an existing brand or create a new one. Brands are shared across your product catalog, so selecting "Acme" on one product makes it available for all others.

Status

Either Active or Archived.

• Active products are included in forecasting, replenishment recommendations, and the Inventory Overview table.
• Archived products are hidden from replenishment calculations. Use this for discontinued products or seasonal items you want to keep on record but exclude from active planning.

MOQ (Minimum Order Quantity)

The smallest number of units your supplier will accept per order. Profit Hawk uses this when calculating supplier order recommendations to ensure suggested quantities meet the minimum.

Case quantity

The number of units per case (or inner carton) when ordering from your supplier. Supplier order recommendations are rounded up to the nearest case quantity so you're always ordering full cases.

Pallet quantity

The number of units per pallet. Used for rounding supplier orders to full pallets when the order is large enough to make pallet-level rounding practical.

Days of stock (min / max)

These two values define the target inventory range for replenishment calculations:

• Min days of stock (default: 30 days): The floor. When projected inventory drops below this many days of supply, Profit Hawk triggers a replenishment recommendation.
• Max days of stock (default: 90 days): The ceiling. Replenishment recommendations aim to bring inventory up to this level, but not beyond it.

Velocity profile

Controls how Profit Hawk calculates sales velocity (average daily sales) for this product. The velocity profile determines how much weight is given to recent sales vs. historical data.

Four options are available:

The Sales Velocity table on the product detail page shows the calculated velocity for each time period (7, 14, 30, 60, 180, and 365 days) along with the weight applied to each.

Primary keyword (seasonality)

Assigns a search keyword to the product for seasonal demand adjustment. Profit Hawk uses this keyword's seasonal search trends to adjust daily forecasts: weeks with higher search interest increase the forecast, while quieter weeks decrease it.

Choose a broad keyword that reflects the overall buying pattern for the product category. For example, "yoga mat" captures seasonality better than "extra thick blue yoga mat."

Lead times

Lead times define how long it takes to get inventory from your supplier to Amazon. They are broken down into stages:

You can toggle between Sea and Air shipping methods. The total lead time is calculated by summing the applicable stages. This total drives when Profit Hawk recommends placing supplier orders: it works backward from the projected stockout date by the total lead time to determine the "order by" date.

Editing settings in bulk

Using the edit dialog

Select multiple products in the Products table using the checkboxes, then click Edit Products. You can update brand, status, MOQ, case quantity, and pallet quantity across all selected products at once. Fields left empty are not changed.

Using Excel import/export

For larger bulk updates, use the Excel workflow:

1. Go to Actions > Export Settings to download an XLSX file with all product settings.
2. Edit the spreadsheet (change MOQ, days of stock, velocity profiles, etc.).
3. Go to Actions > Import Settings to upload the modified file.

Profit Hawk shows a preview of what will change before applying, so you can review and confirm.

Next steps

• Product Costs: Track landed costs per unit to enable profitability calculations
• Products: Overview of the Products page and how to manage your product catalog
• Replenishment Recommendations: See how these settings drive restock suggestions